Most Creative Directors make the work.
I build the engine that

Works

15+ years leading brand, campaign, and digital work for outdoor, e-commerce, and growth-stage brands. A 387% online sales lift at Cabela’s. A 90-person creative studio built from a $50K deficit to a $50K surplus.
See the Work

Most Creative Directors make the work.
I build the engine that

Works

15+ years leading brand, campaign, and digital work for outdoor, e-commerce, and growth-stage brands. A 387% online sales lift at Cabela’s. A 90-person creative studio built from a $50K deficit to a $50K surplus.
See the Work

Brands I've Worked With

About Me
My Creative Work
About Me
My Creative Work

CREATIVE WORK

MY CREATIVE WORK
I lead creative, shape brands, build campaigns, and direct work that performs.

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Two kinds of Creative Directors.

There’s the kind who arrives, sets the visual direction, hands off briefs, and waits for the work to come back. And there’s the kind who leads the work AND builds the operation that makes the work sustainable.

I’m the second kind.

I lead from inside the work, and I build the engine behind it. I learned both because I had to. 15 years in creative leadership, an MBA in marketing, and a decade running a 90-person creative studio that I took from a $50K deficit to a $50K surplus. Along the way I trained more than 500 creatives who are now working in the industry.

I call this speaking khaki and creative. Both languages. Same conversation.

  • Direct from Inside the Work
    Concepts, art direction, photo and video direction, design critique. Whatever the team needs that day.
  • Build the Operating System
    Briefs, review cycles, training plans, dashboards. The infrastructure that makes the work sustainable.
  • Develop the Talent
    500+ creatives trained, now working in industry. The team you build with me multiplies.
About Me

Need a CD who can build the work AND the engine behind it?

Let’s talk.

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